The Coca-Cola Company

Innovative Global Marketing Programs

Led national campaigns for Coca-Cola's portfolio, executing product launches and retail activations across major channels. Collaborated with influencers and photographers to create engaging content for global audiences.

Art Direction | Design

Integrated Marketing | Social & Digital Campaigns

Beverage | Retail | QSR

Limited edition cans

Developed the ecosystem for the "Thank You Cans" campaign in collaboration with Dollar General and USO, delivering a powerful tribute to military personnel through an omni-channel approach.

Local activations

Designed customized logos for seasonal local programs and developed end to end POS kits for multiple retailers nationwide.

Commerce & Shopper Category

Diet Coke WINNER Because I can

PRODUCT RECAST
Geometry /VML Commerce

Because I can

Led creative to reposition Diet Coke for a new generation, transforming its identity to resonate with younger audiences.

Team

- Coca-Cola Thank You Cans -

Strategy: Annie Fonte

Creative Direction: Laura Johnston

Cans Final Design: Mattson Creative

- Diet Coke -

Copy Writer: Natasha Oliveras

Creative Director: Maggie Tinsley

Group Creative Director: Chad Ingram

Art Director: Me

Rogelio Gamez

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©RO ‘15—’24

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