Spearheaded multi-category digital marketing and social campaigns, creating comprehensive toolkits that set guidelines for national campaigns and brand material development. 

Commerce & Shopper Category

Kleenex WINNER Sam’s Club The Big Split for College 

SEASONAL/EVENT - PRODUCTS 
VMLY&R Commerce

"The Big Split for College" encouraged parents to stock up for their college kids' household needs by purchasing the premium Cottonelle and Kleenex brands they already love.

Art Direction | Design
Social | Digital
Retail | Club

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Team

Creative Director CW: Matt Stuyck

Executive Creative Director: Jeremy Ruiz

Art Director: Me