DNC

Event Credentials

Event Credentials

Event Credentials

Overview

I joined a small but dynamic team of creative leaders, strategists, and producers to compete in a high-stakes RFP for the Democratic National Convention 2024. The goal was to create a bold design system that captured both the spirit of Chicago and pivotal moments in U.S. history that shaped our democracy.

Although we didn’t win the bid, our work carried us to the final round, a testament to the strength of our designs and the collaborative effort we put forth. This project was an intense undertaking that we completed on a tight timeline, and despite the outcome, the process felt like a major win. It was a powerful example of teamwork and creativity coming together to deliver meaningful work.

Approach

Our goal was to design a cohesive visual system for the Democratic National Convention 2024 that honored both Chicago’s legacy and key moments in U.S. history.

The design aimed to reflect the spirit of labor movements and democracy, celebrating collective efforts to create change. Each credential was thoughtfully designed with narratives that informed, educated, and inspired, connecting attendees to the city’s rich history.

Freelance

Design, Creative Direction, Photography