From analog to digital takeover
Redesigned McDonald’s customer experience by being part of the rollout of digital menu systems nationwide..
Before
After
Enhanced customer navigation, visual appeal, and configurability.
Elevated food photography standards
collaborating with top stylists and photographers for modular and impactful visuals.
Credits:
Creative Director: Mick Shay
SVP Creative Director: Mark Wiegard
Photography: Michael Maes
Art Director: Me