The Coca-Cola Company
Innovative Global Marketing Programs
Led national campaigns for Coca-Cola's portfolio, executing product launches and retail activations across major channels. Collaborated with influencers and photographers to create engaging content for global audiences.
Limited edition cans
Developed the ecosystem for the "Thank You Cans" campaign in collaboration with Dollar General and USO, delivering a powerful tribute to military personnel through an omni-channel approach.
Local activations
Local activations
Designed customized logos for seasonal local programs and developed end to end POS kits for multiple retailers nationwide.
Commerce & Shopper Category
Diet Coke WINNER Because I can
PRODUCT RECAST
Geometry /VML Commerce
Because I can
Because I can
Led creative to reposition Diet Coke for a new generation, transforming its identity to resonate with younger audiences.
Team
- Coca-Cola Thank You Cans -
Strategy: Annie Fonte
Creative Direction: Laura Johnston
Cans Final Design: Mattson Creative
- Diet Coke -
Copy Writer: Natasha Oliveras
Creative Director: Maggie Tinsley
Group Creative Director: Chad Ingram
Art Director: Me
- Coca-Cola Thank You Cans -
Strategy: Annie Fonte
Creative Direction: Laura Johnston
Cans Final Design: Mattson Creative
- Diet Coke -
Copy Writer: Natasha Oliveras
Creative Director: Maggie Tinsley
Group Creative Director: Chad Ingram
Art Director: Me