BAGSTER needed a new marketing strategy after their previous campaign failed to connect with the core target audience. Facing various challenges, the company required a revamped website to better explain the product, showcase its ease of use, provide information on where to find it, and highlight user-generated content for inspiration. The outcome was an enhanced website experience and a series of ads targeting homeowners passionate about renovations and special projects.
As a Senior Art Director on the BAGSTER account, I led the redesign of the website to better engage with our core audience. This process included wireframing, creating sitemaps, and developing concepts before deployment. Concurrently, we crafted the script and storyboards for the new campaign. After exploring several ideas, we finalized the "BUY. FILL. GONE." campaign, which went into production at the start of the pandemic. Although I couldn't be part of the shoot, it was rewarding to see the project successfully reach completion.
Video, Design, Omnichannel, Digital