VMLY&R Commerce is WPP’s latest end-to-end Creative Commerce Company, harnessing VMLY&R’s extensive network to develop marketing strategies focused on commerce for clients such as Kimberly-Clark's entire portfolio.
As a Senior Art Director at KC, I spearheaded multi-category digital marketing and social campaigns, creating comprehensive toolkits that set guidelines for national campaigns and brand material development.
I also collaborated closely with retailers to develop customized programs that enhanced customer loyalty and attracted new clientele.
Our innovative digital storytelling and visual communication efforts earned multiple Effie awards in the Commerce & Shopper and Household Supplies & Services categories.
VMLY&R Commerce
Omnichannel Marketing